Una Coleman
Una Coleman is an international strategy and marketing consultant with over 20 years experience in strategic marketing and international operations both in the US and Europe. She has worked in organisations ranging from technology start-ups and fast-paced direct marketing agencies to large corporates. She is a member of the Enterprise Ireland Mentor Panel and the Irish Internet Association’s International Strategy Working Group, and recently chaired the IIA conference on Winning International Business with the Web.
Session: Blogging for International Markets
Blogging for International Markets focuses on the role of blogging in your overall international marketing strategy – on and offline – and covers objectives, frequency, measurement, commitment, interaction and online reputation management. It will focus on issues particularly relevant to international markets, including localization, voice, and culture gaps, with a look at some case studies from the international blogging arena.