Kirstie & Aisling McDermott
Sisters Kirstie (left) and Aisling (right) are the brains behind one of Ireland’s most popular and widely read blogs, Beaut.ie.
Blogging has allowed them to parlay a passion for all things cosmetic into full time jobs.
Aisling’s book, The Beaut.ie Guide to Gorgeous, is now in the shops and Kirstie has a regular column in the Evening Herald.
Session: A Bit of a Blather with Beaut.ie
For many bloggers, the story of Beaut.ie is a fairytale dream come true; Kirstie and Aisling McDermott have built a blog with humble beginnings into one of the most powerful online properties in the country and two full-time jobs. Rosemary Mac Cabe sits down with the gals from Beaut.ie to talk about the history of one of Ireland’s most popular sites, the growth of their business, how they manage their active community, and what blogging has meant to them in a wider context.